![]() Open up your shop for a small class each weekend. What about classes? Education is an inviting way to bring in people new to the sport.Offering free tuneups for the first year or two of ownership makes people feel more comfortable about a big purchase. If your customers put a lot of miles on their bikes they’ll require regular maintenance. Another popular service for many bicycle stores is free tune-ups.Think about all logistics and put together a plan. If you are near long trails, this could be a multi-day excursion with a small group or a shorter trip for a larger team. For many, this means guiding treks of varying lengths. Think about what types of services are feasible for your shop.Turning your bike shop into more than a simple retail experience is a great way to draw new customers. In areas where cycling is popular, you’ll have even more competition. If you’re ready for the distributions, consider adding an eCommerce side to your business as well. It also means creating a memorable presence on Instagram, Yelp, and the like. This includes designing your store and window displays well. Creating a beautiful aesthetic around your brand is important these days. Show off your amazing products in your store and online.Even offering custom wheels, brakes, frames, or gears alone can make a successful bike shop. This is a small market, but one that will spend much more money. Cycling professionals and enthusiasts are, of course, looking for the best. ![]() You can also cater to higher-end shoppers. This can open up a huge new customer base for many cycling stores. ![]() Perhaps you’re in an area where you can offer cheaper, more utilitarian bikes. Some bicycle shops are prohibitively expensive and potential customers feel like they have to head to Craigslist instead of buying new. For cycling enthusiasts and small business owners, this can come in a variety of ways. Like any competitive retail field, it’s important that your business stand out from the rest.
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